NFT · Entertainment · Mint experience
Website and mint experience for a 10,000-character NFT-powered animated series created by FOX animation veteran Julius Preite and writer/producer Dan E. Fesman.
The collection sold out at launch · 10,000 NFTs · 0.08 ETH mint price · 2022 Ethereum launch
Lead Designer
Creators, SuperFarm and development team
Website design, UX, UI, mint experience, responsive design, interaction and launch assets
Web · Ethereum
The problem
Lunartics sat somewhere between an animated series, a collectible project and a Web3 launch. The website had to introduce the characters and story, explain what holders were buying and make the path to mint feel obvious to an audience that could range from animation fans to experienced NFT collectors.
The personality of the project mattered just as much as the mechanics. Julius and Dan had already created a distinctive world with a very specific sense of humour. The website needed to feel like part of that world rather than an NFT template with character artwork dropped on top.
Then, when mint day arrived, all of that storytelling had to give way to a transaction flow people could understand and complete quickly.
Julius Preite’s credits include The Simpsons, Family Guy, King of the Hill, Futurama and Bob’s Burgers, while Dan E. Fesman has written and produced across series including King of Queens, NCIS, Eureka and Grimm.
The experience moved from character, story and world-building into a focused mint journey without feeling like two different products.
Visit Lunartics ↗What I did
The strongest thing Lunartics already had was personality, so the website did not need another layer of generic Web3 styling competing with it.
I designed the experience around the characters, illustrations, humour and language of the series. Layout, typography and interaction supported that world while keeping the actual product information easy to find.
The result felt more like the digital home of an animated property than a standard NFT landing page.
Someone discovering Lunartics needed context: who the characters were, who created them, how the animated series worked and what owning one meant.
Someone arriving on mint day needed something very different.
I separated those jobs clearly. The main site could sell the world and explain the project, while the mint experience reduced the journey to wallet state, eligibility, price, quantity and the action required next.
Mint pages are unusual product experiences because a huge amount of attention can arrive in a very short window.
The interface needed to remain understandable through whitelist and public-sale states, wallet connection, transaction feedback and sold-out behaviour without users having to work out what stage the launch was in.
The collection went on to sell out at launch, making the mint experience a very real part of the product rather than a speculative design exercise.
The finished experience gave Lunartics one home for the animated world, its creators, holder utility and the mint that brought the 10,000-character collection on-chain.
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