01
Product design
From a rough idea to a product people can actually use. I work through the structure, flows, UX and interface as one problem, including the states and edge cases that usually get discovered far too late.
- Product structure and user flows
- Wireframes and interaction design
- High-fidelity UX and UI in Figma
- Responsive states and edge cases
- Clickable prototypes for testing and demos
- Developer-ready handoff and build review
02
Mobile apps
iOS and Android products designed with the real platform in mind, not as desktop screens squeezed into a phone. From first flow through onboarding, subscriptions, App Store launch and what happens after users arrive.
- iOS and Android product design
- Native patterns and platform behaviour
- Onboarding, subscriptions and paywalls
- App Store screenshots and launch assets
- App Store listing and conversion thinking
- Post-launch iteration using real product data
Brand identity, logo design and primary app-icon design aren’t included. I work with your existing brand assets.
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03
Design systems
A useful design system should make the next feature easier to ship, not create another library nobody wants to touch. I build systems around the actual product so designers and developers can keep moving without everything slowly drifting apart.
- Existing product and component audit
- Colour, type, spacing and design tokens
- Reusable components and variants
- Responsive and interaction states
- White-label and theming support
- Documentation and developer handoff
04
AI MVP Cleanup
Built quickly with AI and it shows? I take the rough, generic and inconsistent parts and redesign them into something intentional: clearer flows, stronger hierarchy, proper states and UI that feels like one product rather than twenty generated components.
- UX and product audit
- Flow and navigation untangling
- Visual hierarchy and consistency
- Missing, loading and error states
- Core-screen redesign and UI polish
- A design-system foundation for what comes next
