App design · Mental health
A place to find the right therapist and book a session, designed for someone who isn’t in the mood to browse.
Lead UI designer
Two developers
App and website
iOS, Android, web
The problem
Someone opening a shopping app is browsing. Someone opening a therapy app has usually had a bad week, or a bad year, and has finally decided to do something about it. They are not in the mood to be delighted, and every extra decision is a reason to close the app and try again another day.
That single fact drove every decision on this project. The brief arrived as a document and photographs of a whiteboard; the design problem underneath it was how little the interface could get away with doing.
A calm baseline: restrained colour, generous space, nothing competing for attention.
What I did
The instinct on a marketplace product is to add filters, comparison and personality. Here that would have been actively harmful. I stripped the interface back to a calm, quiet baseline with restrained colour, generous space, no urgency devices and nothing competing for attention. The product feels like a waiting room rather than a storefront.
The core journey is find someone who fits, then book. Everything else is secondary. Matching, profiles and availability were designed as one continuous path rather than three separate features, so a user never has to hold information in their head between steps.
Booking and paying online is the commercial engine, but it’s also the point where hesitation costs the platform a session. It sits at the end of the flow, deliberately plain, with nothing that resembles an upsell.
Finding a therapist, checking availability and booking, designed as one continuous path.
Start a project
Send the Figma, live product, deck or even a rough message. I’ll tell you what I think it needs, whether I’m the right fit and roughly what it’ll cost.
Usually reply within one working day · No sales call required