App design · Local discovery
A social discovery app connecting independent businesses with the people already living, shopping and spending around them.
Senior UI / Product Designer
Founder / CEO + development team
Research, UX, wireframes, UI, design system, handoff
iOS
The problem
Independent shops already had products, stories and loyal customers. What they often lacked was a digital place where all of that could meet. Localise was designed around the idea that discovering what is nearby should feel more like opening a social app than searching through a list of businesses.
The challenge was bringing together local discovery, recommendations, content and offers without turning the experience into a wall of advertising. Shoppers needed a reason to browse. Businesses needed a useful way to be discovered. Both sides needed to feel part of the same local network.
Local discovery, recommendations and business content were designed to live inside one connected experience.
What I did
Before designing the interface, I worked through the users the product needed to serve. Research and user personas helped separate the needs of shoppers, independent businesses and local creators, giving the product a clearer foundation before we started defining screens.
Localise could easily have become another map or offers directory. Instead, the core experience was shaped around recommendations, content and nearby activity, giving people reasons to browse even when they were not searching for a specific shop.
I worked directly with the CEO to turn the early concept into user flows and wireframes before moving into high-fidelity UI. The final Figma system covered the main product journeys, reusable interface patterns and designs the development team could take into build.
The finished product combined social content, local discovery and independent-business promotion without separating them into different experiences.
Start a project
Send the Figma, live product, deck or even a rough message. I’ll tell you what I think it needs, whether I’m the right fit and roughly what it’ll cost.
Usually reply within one working day · No sales call required