Web design · Fitness
A fitness brand’s website, designed to convert a visitor into a booking rather than just look energetic.
Web UI designer
Responsive site, mobile and desktop
Fitness
Responsive web
The problem
The category has a house style: big photography, bold type, a lot of energy. It looks good in a mockup and it rarely does the commercial job. What a visitor actually needs to know is what’s on, when, where and how much, but that information often ends up three scrolls below the inspiration.
The brief was a responsive site that carried the brand’s energy without burying the practical information underneath it.
Practical information leads; photography and brand voice frame it.
What I did
Classes, times, location and pricing are what a visitor came for. They lead. The photography and brand voice frame that information rather than delaying it.
Fitness traffic is overwhelmingly mobile and often arrives mid-decision. The phone layout was designed first and given the full treatment, not compressed down from desktop afterwards.
A visitor should be able to act from wherever they’ve got to on the page, rather than scrolling back to a single call to action they passed on the way down.
The phone layout designed first, with the booking path reachable from anywhere on the page.
Start a project
Send the Figma, live product, deck or even a rough message. I’ll tell you what I think it needs, whether I’m the right fit and roughly what it’ll cost.
Usually reply within one working day · No sales call required